Membership Engagement

Course code

On completing this course you will understand:
• that without its members a co-operative would cease to exist, because members are the co-operative.
• that members are the eyes and ears of the business, providing a direct link with the community
• that people join a co-operative for lots of reasons
• the importance of understanding the reasons that people want to be involved in order to know how best to engage them
• why co-operatives should reflect their communities and be responsive to them, continuing to engage members whilst attracting new members too
• that developing a strong and engaged membership is key to the success of all co-operatives
• why co-operatives want to encourage their members to have a say in how the business is run and how they achieve their social goals
• why members are rewarded with a share of their co-operative’s profits
• why a co-operative encourages members to play an active role within its democratic structure
• that membership engagement varies in different co-operative models
• how each of the co-operative principles has a specific link to membership – and membership engagement
• why all co-ops should consider ways in which they can ensure that everyone is able to become a member
• that there are many different routes that may lead someone to becoming a co-op member, driven by their personal background and situation

More Information
Rating 4.71
Rating number 32
Core Sector Retail, Funeral
Sub-sector Grocery, Sport
Skill Type/Topic Communication, Teamwork
Author Coop College

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